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李宜玲 副教授 |
學歷
PhD in Management, National Yunlin University of Science and Technology
MS in Hospitality Management, University of Houston
研究/教學領域
Professional English; Corporate diagnosis; Creative marketing
期刊論文
- YL Lee, KC Tao, HS Liao. (2023). Perish or Prosper? The Challenges and Opportunities for Rural Micro and Small Enterprises in the COVID-19 Pandemic Crisis -the Role of E-commerce. Proceedings of the 2023 7th International Conference on E-Society, E-Education and E-Technology (ESET) •ieeexplore.ieee.org. (Scopus indexed)
- YL Lee, KC Tao, HS Liao. (2021). To Be or Not to Be? The Opportunities and Challenges of Social Media Marketing for Rural Micro Enterprises in Taiwan. Proceedings of the IEEE International Conference on Social Sciences and Intelligent Management – SSIM 2021. (Scopus indexed). (Best oral presentation)
- KC Tao, YL Lee, BJ He, LW Liu. (2019). The Utility of Social Media as Information platforms for Public Food Safety Assurance – the Perspectives of Users. Proceedings of the 3rd International Conference on E-Society, E-Education and E-Technology. (Scopus indexed). (Best oral presentation)
- YL Lee & KC Tao. (2018). The Barriers and Key Breakthrough Factors for E-commerce Implementation for Small Agriculture Firms in Taiwan Rural Areas. Proceedings of the 2nd International Conference on E-Society, E-Education and E-Technology. (Scopus indexed)
出版書目
- 李宜玲&董歆茹. (2024/06). 技術型高級中等學校餐旅群觀光餐旅業導論(上冊) (旗立資訊)(ISBN 978-986-385-355-8)
- 李宜玲&董歆茹. (2024/11). 技術型高級中等學校餐旅群觀光餐旅業導論(下冊) (旗立資訊)(ISBN 978-986-385-384-8)
- 李宜玲&董歆茹. (2020/05). 觀光餐旅業導論(上) (旗立資訊)(ISBN 978-986-385-156-1)
- 李宜玲&董歆茹. (2020/10). 觀光餐旅業導論(下) (旗立資訊)(ISBN 978-986-385-199-8)
研討會論文
- 微型飲調小站市場機會與營運策略之研究--以某科技大學飲調實習吧為例. 2020綠色旅遊、運動休閒暨餐旅管理學術研討會論文集.
- 大學校園餐廳營運策略之研究-以某科技大學實習餐廳為例. 2020綠色旅遊、運動休閒暨餐旅管理學術研討會論文集.
- 李宜玲、劉品妤、林芷琪、陳映筑、張嘉容 、陳奕任、許珮語(2019). 品牌形象、品牌信任與購買意願相關性之研究-以海底撈為例. 2019綠色旅遊、運動休閒暨餐旅管理學術研討會論文集.
- 李宜玲、慈恩義、莊雅媛、柯孟廷、張庭瑄、阮氏玉映. (2019). [安心健康、溫馨共餐]寵物餐廳開店企畫書-逐光Caf'e. 2019綠色旅遊、運動休閒暨餐旅管理學術研討會論文集.
- 李宜玲、陶冠全、廖煥森、簡千翊、黃芷柔、洪楷筑、黃婉柔、王若頤、何煒彥、王彗融.(2018).原民特色旅遊企劃提案. 2018綠色旅遊、運動休閒暨餐旅管理學術研討會論文集.
- 李宜玲、廖煥森、陶冠全、賴佑盈、王筠淩、楊旻珊、張芊佩. (2018).廢棄校園活化企劃提案-童年同年主題休閒園區. 2018綠色旅遊、運動休閒暨餐旅管理學術研討會論文集.